The Coke Complex

The Journal of Cultural Anthropology announces publication of
a cluster of essays on the "Coke Complex," put together following
an endorsement by the American Anthropological Association and
the Society for Cultural Anthropology of boycott actions against
The Coca-Cola Company.

Editors' Introduction to the "Coke Complex" Kim Fortun and Mike Fortun (Anthrosource PDF | CA Exclusive PDF) Overview, supplemental material and discussion Consuming Interests: Water, Rum, and Coca-Cola from Ritual Propitiation to Corporate Expropriation in Highland Chiapas June Nash (Anthrosource PDF | CA Exclusive PDF) Overview, supplemental material and discussion The Allure of the Transnational: Notes on Some Aspects of the Political Economy of Water in India Ananthakrishnan Aiyer (Anthrosource PDF | CA Exclusive PDF) Overview, supplemental material and discussion Pesticides in Coca-Cola and Pepsi: Consumerism, Brand Image, and Public Interest in a Globalizing India Neeraj Vedwan (Anthrosource PDF | CA Exclusive PDF) Overview, supplemental material and discussion Fijian Water in Fiji and New York: Local Politics and a Global Commodity Martha Kaplan (Anthrosource PDF | CA Exclusive PDF) Overview, supplemental material and discussion The Work of the New Economy: Consumers, Brands, and Value Creation Robert J. Foster (Anthrosource PDF | CA Exclusive PDF) Overview, supplemental material and discussion