The July/August 2017 issue of Anthropology News featured an article entitled “Open Access Meets Social Media,” by Jennifer Shaw and Hilary Agro, who co-lead the Society for Cultural Anthropology’s Social Media Team. Shaw, a doctoral student at Simon Fraser University, and Agro, a doctoral student at the University of British Columbia, are both veterans of the Contributing Editors Program, which was created in 2008.
In this article, Shaw and Agro discuss the synergy between publishing Cultural Anthropology, the peer-reviewed journal of the Society for Cultural Anthropology, on an open-access basis and the efforts on the part of the Social Media Team to share and spark conversation around both journal and original website content using Facebook and Twitter. The remarkable and often invisible work of the Social Media Team, more than half of whom are located outside the United States, has built up an audience for the Society’s publishing activities of over forty thousand followers.
Shaw and Agro write that they “see the future of anthropological publishing as one in which open access and social media work together to push the boundaries of conventional journal articles and reach audiences on a global scale.” Thanks, in part, to their work and that of the team they lead, the Society is poised to continue bringing that future into being.