Quite apart from its open invitation to entertain a delicious anarchy, exposing principles no less than dogma to the white heat of daily practicality and contradiction, there is surely plurality in everydayness. My everyday has a certain routine, doubtless, but it is also touched by a deal of unexpectedness, which is what many of us like to think of as essential to life, to a metaphysics of life, itself. And by no means can my everyday be held to be the same as vast numbers of other people in this city of New York, those who were born here, those who have recently arrived from other everydays faraway, those who have money, those who don't. This would be an obvious point, the founding orientation of a sociology of experience, were it not for the peculiar and unexamined ways by which "the everyday" seems, in the diffuseness of its ineffability, to erase difference in much the same way as modern European-derived notions of the public and the masses do.
This apparent erasure suggests the trace of a diffuse commonality in the commonweal so otherwise deeply divided, a commonality that is no doubt used to manipulate consensus but also promises the possibility of other sorts of nonex- ploitative solidarities which, in order to exist at all, will have to at some point be based on a common sense of the everyday and, what is more, the ability to sense other everydaynesses.
But what sort of sense is constitutive of this everydayness? Surely this sense includes much that is not sense so much as sensuousness, an embodied and somewhat automatic "knowledge" that functions like peripheral vision, not studied contemplation, a knowledge that is imageric and sensate rather than ideational and as such not only challenges practically all critical practice across the board of academic disciplines but is a knowledge that lies as much in the objects and spaces of observation as in the body and mind of the observer. What's more, this sense has an activist, constructivist, bent; not so much contemplative as it is caught in mediares working on, making anew, amalgamating, acting and reacting. We are thus mindful of Nietzsche's notion of the senses as bound to their object as much as their organs of reception, a fluid bond to be sure in which, as he says, "seeing becomes seeing something" (1989:119). For many of us, I submit, this puts the study of ideology, discourse, and popular culture in a somewhat new light. Indeed, the notion of "studying," innocent in its unwinking ocularity, may itself be in for some rough handling too. (Taussig, 147-148)